This is entirely dependent on how you feel and your existing wardrobe styles. For some moms to be this could be as early as 6 weeks, others in the second trimester. This can also very much depend on if this is a first, second, third pregnancy. If your clothes starts to feel uncomfortable, even if you are not showing yet this is the right time for YOU to start wearing maternity clothes.

Generally you should still stick to your pre pregnancy size. Unless you always prefer a looser in your clothes usually, gain more than average or are carrying a ‘double trouble’ bundle. To help you if you are unsure: on the checkout page, we added a spot called ‘additional information’ we suggest you add your basic measurements to that section, from there we’ll do our utmost to help you choose the best size to fit you and look fabulous. It is recommend you take your measurements and compare to the sizing guide, obviously this measurement is going to change as you progress through your pregnancy – we design with this in mind. Maternity garments are designed with extra room and stretch to accommodate a growing bump, so sizing up is usually unnecessary. Click here for our sizing guide.

Maternity wear is clothing specifically designed to fit and support a growing bump while remaining comfortable, flattering, and functional throughout pregnancy. Usually with stretch woven into the fabric for extra ease of wear and comfort as you grow.

Unlike regular clothing, maternity wear allows for body changes such as a growing baby bump, sensitive skin, and changing body temperature, making it more comfortable for everyday wear during pregnancy.

Nursing-friendly clothing is designed to allow easy and discreet access for breastfeeding without fully removing the garment or having to completely undress.
Breastfeeding clothing typically includes features such as layered front panels, lift-up sections, or pull-aside designs that make feeding more comfortable both at home and in public.

Maternity and nursing wear is designed for pregnant women, breastfeeding mothers, and moms in the postpartum stage.
Maternity and nursing wear are created to adapt to the body during pregnancy and continue to be worn comfortably after birth while nursing and recovering.

Yes. Maternity clothes are designed to be worn during pregnancy and postpartum. Good maternity and nursing clothes are intentionally designed to flatter your body after birth AND allow for breastfeeding, making them practical well beyond your pregnancy. Multi – wear maternity and nursing clothes helps with budget too.

Nursing-friendly clothing works by incorporating discreet openings or layered designs that allow breastfeeding access without fully undressing.
This makes feeding quicker, more comfortable, and more discreet, especially when breastfeeding outside of home when you may feel quite uncomfortable and exposed. An added pashmina or scarf can help with your comfort too. Keep one in your baby bag.

Yes. Maternity wear is worth buying because it is designed for comfort, support, and long-term use during both pregnancy and postpartum.
It reduces pressure on the body, fits better as your shape changes, and often doubles as nursing wear after birth. We may be biased but wearing your mans huge t-shirt’s and shirts / pants will not be flattering to you and this is a special time in your life. So its totally worth it!

Yes we are one hundred percent local, A loud and proud South African brand.

we have a variety of options – See the options you can choose here

PUDO Countrywide collection from local locker R70.

Aramex countrywide, to your DOOR R99

Yes! We want you to be completely happy with anything you order from us. If you are not, simply return your order to us and after a quick quality check we’ll refund straight into your account. All items must be unused, unworn, unwashed and returned with price tags attached.
To qualify for a refund:
REFUND – Items must be returned with 7 days of your receipt of delivery to qualify for refund.
Returns after 7 days will qualify for EXCHANGE ONLY and must returned with 30 days from receipt. See Our guarantee.

Orders are dispatched within 1-3 working days. Delivery is dependent on your courier choice and where in the country you are.

We’re an online store and unfortunately do not have facilities for clients to visit.

Yes usually, if in the unlikely event something is out of stock, we will notify you immediately.

Yes absolutely, please contact us via the link at the bottom of this page and we will quote for delivery. This will depend on where you are and weight of items you wish to order.

Yes definitely, courier may take a little longer to deliver, but usually parcels arrive within 48 to 72 hours from dispatch.

7 days starts when the courier delivers to you.

Yes! We are here to help in any way, please whatsapp, call or email via the contacts below.